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This domain had the following in the web site, "Setting and Achieving Ambitious Goals To Become Unstoppable! Lame Goals and the Self-Esteem Trap." We observed that the web site stated " Are your goals accomplishing anything, or just feeding your self esteem? You may have heard at some point in your life that you need to set your goals low so that you build confidence." It also stated " The idea is to set your expectations low so that you wont be too disappointed if you fail. With that attitude, its not if but when youll fail. I call these lame goals. A major goal could be ." The header had goal setting as the highest ranking keyword. It was followed by setting goals, goal achievement, and how to set goals which isn't as ranked as highly as goal setting. The next words the site uses is good goals. achieving goals was also included and could not be seen by web crawlers.